Friday, December 09, 2016

Magazines Canada allies with ad intelligence provider MEDIARadar

Magazines Canada has allied itself with the advertising intelligence platform MediaRadar to provide the trade association with in-depth digital and print advertising sales information to its members and to use in its projects, from content to events.  
MediaRadar serves a growing number of top publishers, including Star Media Group, La Presse, Reader's Digest Magazine Canada, TVA Publications, and St. Joseph Communications.

It's a cloud-based platform using data science to provide advertising sales intelligence on more than 2.3 million brands across multiple media platforms, including: online, print, linear TV, social media, and newsletters. Ad sales professionals, management and research teams may use these insights to more effectively and efficiently get more qualified leads, create high-performance sales pitches, and close more deals.
“Actionable advertising research is part of our mission at Magazines Canada,” said Matthew Holmes, president and CEO of Magazines Canada. “This partnership with MediaRadar, a leader in ad sales intelligence, will have a direct impact on the rich information delivered to our members at key networking and training events, and in the research and advocacy we conduct for magazine media across Canada.”

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