Monday, January 16, 2017

Entries for contending awards programs coming down to the wire

We will know soon enough which way the creative contributors and magazine publishers have chosen to celebrate their work in this spring's awards season. The final deadlines for entries are in the next couple of weeks: Jan 20 (this Friday) for the 40th anniversary  National Magazine Awards* and Jan 30 (in just under two weeks) their competitor, the brand-new Magazine Grands Prix . 

Although there has been no indication by either organization to announce the total number of entries, a lot of small- and medium-sized publishers -- particularly independents and literary cultural titles -- to whom I've spoken felt it was an either-or proposition; to stick with entering the established awards or jump to entering the new ones, (though some may choose to enter both.) 

There has been a good deal of puzzlement and discussion about financial and creative choices being required. Either way, one indicator of the industry's views would be a comparison of total entries, a matter of participants voting with their entry fees, so to speak.

*(The NMA Magazine of the Year submissions are Jan 27; The NMA's Digital Publishing Awards deadline is Jan 31 .)

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