Showing some leg on a cover provokes a storm of protest

Flashing some leg has provoked some readers of the bridal annual Jodi. Model Thanuska Subramaniam is wearing a traditional bridal saree, arranged so that her legs are visible.

“Every bride has their own sense of individuality,” says creative director Thadsiga Jayaseleen, who worked on the concept with photographer Vipoositha Gnanenthra of Ovyian Photography. “And this issue was a celebration of whatever way they can drape their saree or wear their jewellery.”

However, according to a story in NOW magazine, comments on the Facebook page for the Jodi Bridal Show and in the publication TamilCulture.com  called it a " “mockery,” “shameful,” “an insult” and yet another way to kill Tamil culture. They declare outright that it is in no way representative of a Tamil Hindu bride.