Wednesday, May 31, 2017

Alan Quarry of Waterloo named chairman of BPA Worldwide board of directors

Alan Quarry, the chairman of Quarry Integrated Communications, headquartered in Waterloo, Ontario has been appointed chairman of BPA Worldwide's board of directors. 

The audit firm was originally created in 1931 by advertisers, advertising agencies and the media industry principally to provide third-party auditing of audience claims by magazines and newspapers to facilitate the buying and selling of advertising. 

Today, in addition to auditing audience claims, through its iCompli service, BPA verifies compliance to defined government, industry, and organizational standards as well as adherence to privacy, data protection and sustainability guidelines and best practices. It performs nearly 3,800 annual audits of media channels in over 30 countries. 

It is about the launch B2B Media Exchange, made up of its audited B2B member, to help manage automated digital advertising.The board of directors, which sets auditing rules and organizational policies and oversees operations for the international organization, is comprised of 17 advertiser and advertising agency representatives and 15 publication representatives. BPA's bylaws require that its chairman, elected each May, is an executive from an advertiser or advertising agency member company. Quarry will serve through May 2019.

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