North Americans spend more than 10 hours a day on media consumption

Research has shown that, globally, people read, listened, streamed and posted media for 456 minutes a day in 2016. That's 7.6 hours a day. But North American consumption was up by 1.8 per cent to an astounding 612 minutes a day, or about 10 hours. 

The analysis by the research firm Zenith was reported by Recode said that the global consumption plateaued in the past  year.

According to Jonathan Barnard, head of forecasting at Zenith, mobile internet drove our overall media consumption because it turned “what used to be non-media activity (talking to friends and family) to media activity (social media).”