SkyNews making the most of rare solar eclipse
SkyNews has put a special 4-page insert into its Sept/Oct issue, which is on newsstands since August 8, just before the August 21 solar eclipse which is tracking across the mid-U.S. They're also binding in special solar-safe viewers in those newstand copies (subscribers got theirs in the July-August issue.)
"To promote these bonus items, we stickered the newsstand issues and we’re running an eclipse on the cover once again," says Janice McLean, the art director at SkyNews told Mastheadonline. "This is generally our Astrophoto issue, but we do have one story running in the main issue about future eclipses, which gave us the opportunity to run an eclipse image and coverlines on the full run of the magazine.”
Labels: newsstand, promotions
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