Zoomer Media buys controlling interest in On The Bay magazine

Zoomer Media Limited has bought a controlling interest in On The Bay magazine for $643,000 in cash. The transaction was announced Thursday in a release. 

On The Bay is a regional lifestyle quarterly based in Collingwood and serving some 20 communities in southern Georgian Bay; it states it has 50,000 readers and serves 300 advertisers.

On The Bay founder Jeff Shearer will continue as publisher of the magazine and, in addition, take over as general manager of Zoomer Media's radio station CFMO-FM – The New Classical 102.9FM out of Collingwood, the only all-classical radio station in the region, reaching listeners throughout Southern Georgian Bay, including Barrie, Owen Sound, Midland, Orillia, and much of central Ontario. 

“I’m truly excited by the potential synergies between our two like-minded quality-driven local voices to not only work well together but to grow both in audiences and advertising support as they become an even stronger media force in Southern Georgian Bay,” stated Mr. Shearer."

Zoomer Media has several other radio properties including CFMZ-FM Toronto – The New Classical 96.3FM, CFMX-FM Cobourg – The New Classical 103.1FM, CFMO-FM – Collingwood – The New Classical 102.9FM, Canada’s only commercial classical music radio stations serving the Greater Toronto Area (GTA), eastern Ontario and Collingwood, CFZM-AM 740 Toronto and CFZM-FM 96.7FM Toronto – a “timeless hits” Station.

In addition to publishing Zoomer magazine, claiming to be the largest paid circulation magazine in Canada for the mature market, the company produces online content targeting the 45plus age group, the key one being  www.EverythingZoomer.com. It also has a trade show and conference division that produces the ZoomerShows, annual consumer shows directed to the Zoomer demographic and ideaCity, an annual Canadian conference also known as 'Canada's Premiere Meeting of the Minds'.