Maclean's covers provocatively highlight the pay gap between men and women

If the mark of excellent editing is to involve readers, then the current newsstand issue of Maclean's achieves both. The magazine has two different gender-specific covers intended to provoke conversation about the roughly 26% pay gap between men and women. One cover price is $8.81 for men; the other $6.99 for women. Readers can pay whatever cover price they want 

"After years of stasis, pay equity is having its moment as the next beat in the cadence of the #MeToo movement. Our hope is that these dual covers stir the kind of urgent conversation here that is already happening elsewhere around the world."

The initiative is a real credit to the editors and the art directors and we look forward to the reader response.