NOW discontinues sex ads in its print edition though still available online

NOW magazine in Toronto has always been known for publishing sex ads in its back pages. In a letter to readers on September 6, Alice Klein, the editor and publisher of the freepaper has announced that it is discontinuing the practice, though it will continue to offer sex ads in the online classified section of the paper's website.

"NOW will always be sex positive and shameless in our support for sexual choice and the rights of sex workers. But this week marks a change for how we do the in our print publication."

Klein said that the digital world now offers a "robust maketplace" for sex workers; NOW's previous rationale had been it needed to offer advertising space to sex workers when such ads were not available in many other publications.