Tuesday, August 09, 2005

Is old news better than no news?

A reliance on syndicated material from the U.S. and Britain is commonplace in newspapers, but occasionally it leads them to publish breathless features that a) are old news and b) give no local angle at all. Case in point is today's Globe and Mail business section feature from the New York Times syndicate about the "value added" gimmicks that magazines are using to lure advertisers. The huge illustration is of Lucky magazine and its sponsored stickers. Of course the Globe could have made a local call and Canadianized the piece with info about Lou Lou or Wish. But apparently they can't be bothered.


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