A reliance on syndicated material from the U.S. and Britain is commonplace in newspapers, but occasionally it leads them to publish breathless features that a) are old news and b) give no local angle at all. Case in point is today's Globe and Mail business section feature from the New York Times syndicate about the "value added" gimmicks that magazines are using to lure advertisers. The huge illustration is of Lucky magazine and its sponsored stickers. Of course the Globe could have made a local call and Canadianized the piece with info about Lou Lou or Wish. But apparently they can't be bothered.
Tuesday, August 09, 2005
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Magazine-related sites & blogs
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- National Magazine Awards Foundation blog
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- Impresa Communications Limited
- And Now the Details (Jeff Dworkin)
- Ryerson Magazine Publishing Certificate
- Abacus Circulation Inc.
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- Canadian Writers Group (agency)
- Professional Writers Association of Canada
- Story Board (online community)
- Canadian Society of Magazine Editors
- Magazines Canada
- ABC Canada Literacy Foundation
- Canadian Journalism Project (J-source)
- National Advertising Benevolent Society (NABS)
- Kenneth R. Wilson Awards
- Word Count:Freelancing in the Digital Age
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