While there is confusion on where creative agency role stops and media agencies' role starts, the media buying role isn't going away, just becoming more complex. MPG North America CEO Charlie Rutman told a panel discussion "The money is following the behavior patterns of consumers. The Internet has a seat at the adult table...We've been weaned a little bit off the crack-cocaine habit of TV."
Friday, September 29, 2006
While there is confusion on where creative agency role stops and media agencies' role starts, the media buying role isn't going away, just becoming more complex. MPG North America CEO Charlie Rutman told a panel discussion "The money is following the behavior patterns of consumers. The Internet has a seat at the adult table...We've been weaned a little bit off the crack-cocaine habit of TV."
It's probably not the first time it has happened, but Torontoist pokes a little fun at the two night-out Toronto giveaway mags eye and NOW for having the same cover subject this week. Not a major event like the Toronto film festival, mind you, but "Nuit blanche", whatever that is. As one reader noted, acidly, it is driven by who gets free tickets. Or it is a sign that there is a killer publicist out there.
"What's interesting is that in all the places where I had a lot of fun, I also had a lot of anxiety. In this business, they go hand in hand."-- Former Newsweek Editor Edward Kosner who has just published a memoir "It's News to Me: The Making and Unmaking of an Editor," (Thunder's Mouth Press)
The day old bread discount
and other variable pricing
Ajay Agrawal, a professor who teaches at the Rotman School of Management at the University of Toronto, made a presentation about the economic aspects of "creative clusters"; why they exist in some places and not others and what drives them.
His view was that among the new business models used in creative industries (in which I would definitely include consumer magazines) the first was "flexible pricing". He gave the example of the whole range of prices offered for tickets at the Tarragon Theatre in Toronto or the auctions being run by Ticketmaster to sell up to 30% of the tickets for major tours. (Until recently, Ticketmaster had been selling fewer tickets at higher prices; people in the concert industry say pricing has meant that only 45% of tickets released to the public get sold).
It occurred to me that the magazine industry is pretty good, but somewhat secretive, about its own pricing regimen. We all sell subscriptions at variable prices (hence, the "average" price on our audit statements). We are masters of special offers and testing. But most of us wouldn't consider auctioning subscriptions. Our only solution seems to be to sell magazine subs more and more cheaply.
Unlike airlines and concert promoters, whose inventory vanishes like lamplight the moment the plane takes off or the first chord crashes, magazine publishers have products that stretch beyond their sell-by date. Yet we have no mechanism to offer "day-old bread" discounts and never make last month's issue available in any way that a sensible member of the public would take advantage of. (If a reader wants a back issue, they must come to us and, often, pay a premium.) Many, many magazine issues have a timelessness that would lend themselves to, say, having a rack of "recent valuable back issues" or a "missed an issue?" rack, where people could buy at a significant discount off the current cover price. Say, 50% off. Has anyone ever tested whether this would cut sales of current issues? Or would they bring in incremental revenue? Surely anything that gets the magazine into readers hands rather than the knives of the shredders is a good idea.
Something to think about.
Thursday, September 28, 2006
Then it was Green Living Enterprises, with a shift back into publishing and Green Living magazine, a consumer magazine promoting sustainable practices.
This led inevitably to other opportuntities with a greenish veneer, including such contract publications as the nationally distributed Healthy Home magazine for the Healthy Indoor Partnership, the City of Toronto’s annual Clean & Beautiful publication, the World Wildlife Fund Canada’s quarterly National Council newsletter, and the Clean Water Foundation’s guide to water conservation. And now it is about to move into more mainstream custom publishing with Eco Options magazine
According to a story in mastheadonline (sub req'd) one million copies of Eco Options will be distributed starting this month through Home Depot’s chain of 142 stores. The large format, 82-page premier edition is the first of they're not sure how many issues annually (frequency apparently depending on uptake).
Green Living president Laurie Simmonds says “They are considering [publishing] quarterly and binannually, but they have not confirmed,” says Simmonds. Company spokesman Rob McEwan says a rate card is in the process of being developed to accommodate appropriate third-party advertisers. In the premier issue, which contains mostly editorial, the few ads that do jump out are for Honeywell (thermostats), Venmar (air filtration systems) and Waterpik (shower heads)—not quite third-party ads as they are complementary to the in-store “Eco Options” merchandizing program.Eco Options is designed by Donna Braggins (creative director), Gary Hall (art director) and Ken Rodmell (Green Living's VP Creative). Braggins and Hall will be remembered as the design team at Maclean's. Rodmell is one of the deans among publication designers and, for many years taught today's art directors at the Ontario College of Art & Design.
There is $1.8 million allocated for this round. The minimum that can be applied for is $25,000, the maximum...well, there is no maximum, though it is expected that the grants will range between $50,000 and $150,000. So the Ontario government is being serious about this. The funding is capped at 50% of the total direct costs of a project (this may go as high as 70% with OMDC advance approval). It appears that applicants need to put at least 25% of the project costs in themselves in cash (that is, not in kind).
The fund is open to all the "creative content industries", including magazines, film, television, interractive digital media, music recording, book publishing and commercial theatre, so the competition for the money will be tough.
The objectives of the fund are
- to facilitate long-term growth of Ontario's creative cluster industries;
- to encourage collaboration and lasting partnerships
- to support allliances between companies, trade associations and educational institutions
- capacity building
- prototype development
- domestic and global marketing
- skills development
Every application needs a minimum of two primary partners, such as a trade association, a consortium of companies, a college or university or an industry-recognized festival, conference or congress. An application can have any number of secondary partners. This, along with the very short deadline, may cause some problems because the OMDC recommends a written partnership agreement (particularly where the outcome of the grant will be some asset or something with lasting equity value). Anything that involves lawyers usually takes longer than a month.
The applications will be judged by a panel of representatives from various Ontario ministries (Culture, Economic Development and Trade, Research and Innovation, Training, Colleges and Universities, Small Business and Entrepreneurship), probably at the assistant deputy minister level.
Joe Chidley, the editor of Canadian Business spoke at the presentation and Rachel Pulfer, Features Editor was a member of the judging panel.Winners of the Innovation Awards are to be featured in a forthcoming issue of the magazine.
The Innovation Awards are run by the Interior Designers of Canada and Merchandise Mart Properties (Canada) Inc., managers of IIDEX/NeoCon Canada, the country's largest exposition and conference for the design, construction and management of the built environment. The Association of Registered Interior Designers of Ontario (ARIDO) owns the annual fall design exposition.
Wednesday, September 27, 2006
To maintain their share of ad dollars, publishers have little choice but to comply.
"It's getting harder and harder to sell" clients on the notion that print is an essential medium in the digital age, she said. Digital ad budgets are increasing exponentially, and "it's got to come from somewhere and it's coming from both print and TV budgets," she said.
"You can't just sell me a page" anymore, Steinberg told her audience. "You have to solve problems and the consumer has to be at the heart of your marketing plan."
Readers "love and trust some magazines," Steinberg said. Those emotional ties must be tapped and publishers should encourage dialog between readers and the publication via digital media, she added. "Give your readers options to interact with each other and your brand. Build an online community where the common thread is your brand," she said.
And that's just the first step, Steinberg said. "You have to rethink every facet and challenge every notion," down to the very basics of the business. "Is the CPM the right metric [to buy and sell ads]? Is MRI the only tool for audience measurement?" she said.
Steinberg said accountability is more important than ever: "You need to address this. Stop ignoring it."
Distribution approaches need to be re-evaluated, said Steinberg. It's no longer acceptable, she said, for new subscribers to wait four to six weeks for the first issue to arrive in the mail. "That makes no sense," she said. "And they won't wait."
Beyond that, she urged publishers to "find better and more effective ways to reach readers. Follow the consumer," she said, noting that perhaps bigger retail "boxes" like Costco are more effective distribution outlets than grocery chains like Food Emporium.
Clients and agencies need to accept part of the blame for previous failures to communicate, Steinberg said. In the past, agencies would issue RFPs in search of big ideas, she said, "but we expected you to guess what the client objective was."
She also acknowledged that communication gaps still exist, but that agencies are trying to correct such gaps. "We will change," Steinberg said. Big ideas are still in demand, she stressed. "Don't be afraid to get it wrong." It's better to take risks than offer up the same old tired proposals, she said.
The Value of Magazine Readership study is an update, pulling together new information from a number of sources, of an earlier study published by the MPA and it suggests that many assumptions may not be accurate about the connection between consumers' reaction to magazine advertising and the price paid and circulation source for the magazines that they read.
- Price paid and circulation source do not predict reader engagement or demographics
- Differences in the ways subscribers, newsstand buyers and public place readers respond to magazines and to the advertising in them are often insignificant
- Public place copies generate significant advertising exposure opportunities, often to readers with desirable demographic characteristics
|Estimated Readers Per Copy Generated by |
Public Place and Newsstand Copies
|Total Readers (per copy)||4||30|
|Adults HHI $50,000+||2.4||16|
|Adults HHI $75,000+||1.6||10|
|Women 25-54, HHI $50K+, Any College||1.2||8.3|
|Source: Condé Nast research incorporating MRI data, 2003|
Tom Robinson, Managing Director, Affinity Research LLC, noted: "Based on interviews with more than 60,000 magazine readers in 2006, on average, more than half took or plan to take action as a direct result of exposure to specific print ads. Reader action levels were similar for both paid and nonpaid readers."
|Actions Taken in Response to Advertising|
|Consider purchasing the product or service||20%||18%|
|More favorable opinion about the advertiser||13%||11%|
|Gather more information about product or service||2%||11%|
|Visit advertiser's website||10%||10%|
|Purchase the product or service||8%||7%|
|Visit a store, dealer or other location||8%||7%|
|Save the ad for reference||6%||5%|
|Recommend the product or service||5%||5%|
|Some other action||4%||5%|
|Took any action (net)||52%||51%|
|Source: Affinity's VISTA Print Effectiveness Rating Service. Base: Actions taken based on respondents recalling specific ads, multiple responses.|
Tuesday, September 26, 2006
Reeves, who is president of House and Home Media of Toronto and Publisher of Canadian House & Home magazine is the show's host and a regular guest is CH&H Editor Cobi Ladner.
Last year, Canadian House & Home magazine had estimated revenues of more than $21 million. The television program, with Reeves front and centre, will have a potential reach of 91 million U.S. households. “We are excited that an American network has recognized our show as the next wave in home design television,” said Reeves in a statement. “Audiences are craving a real exploration of issues that affect the way they live.”
HGTV is one of the many offerings of the Scripps Networks brand. These include include Food Network, DIY -- Do It Yourself Network and Fine Living. Home & Garden and Food Network each can be seen in about 80 million U.S. television households. Scripps Networks Web sites include FoodNetwork.com, hgtv.com, DIYnetwork.com and fineliving.com. Scripps Networks programming can be seen in 33 countries.
Scripps's home shopping subsidiary, Shop At Home Network, markets a growing range of consumer goods directly to television viewers and visitors to the Shop At Home Web site, shopathometv.com. Shop At Home reaches about 44 million full-time equivalent U.S. households. Scripps also operates Scripps Howard News Service and United Media, which is the worldwide licensing and syndication home of PEANUTS and DILBERT.
There was no indication whether the push into U.S. TV presages a push for an Americanized version of the magazine into the U.S. market. One of its salutary values to Canadian readers is that it talks about Canadian sources and to serve the U.S. market would either require development of a split run or a wholly separate U.S. edition. Canadian magazines which have plunged into the huge U.S. market have found it expensive and cutthroat.
Monday, September 25, 2006
British Glamour editor Jo Elvin was shocked -- shocked! -- to learn that for an upcoming piece about women who had lost their husbands in Iraq or Afghanistan, a freelancer named Victoria Lambert sent an email to members of Military Families Against the War looking for "photogenic" case studies. The email read:Glamour is very looks-conscious so, at the risk of sounding ridiculous, they need to be photogenic, or at least comfortable in front of a camera! [...] The editor likes to approve each case history, so when I send her a short bio ("X is aged X and lost her husband X in the war X") she likes to see a jpeg pic too. I know this is a big ask, but it's something she demands! Hey ho!
MFAW members refused Glamour's request; a spokesperson from the organization noted, "We felt the 'hey ho' bit crossed the line of good taste."
Sunday, September 24, 2006
Who, you may well ask, is DRG? It is a well established, family publishing and printing company that operates somewhat below the radar of the magazine publishing world. Wholly owned by the Musselman family, it has been in business since 1925 and publishes an astonishing range of 14 very profitable craft magazines, as well as books and catalogues, catering to those interested in knitting, crochet, cross-stitch, and related handcrafts. And they do contract publishing as well as operating a fulfillment service out of a 60,000 square foot facility in Big Sandy, Texas.
DRG will promote the new magazine in its existing magazines and in electronic newsletters (the company also operates 40 (!) public websites. Other DRG magazines (all of which can be found on Canadian newsstands) include Quilter's World, Creative Knitting, Good Old Days, Simply Beads, Paper Works and Home Cooking. The magazines are published under five different brands: Annie's Attic; American School of Needlework; House of White Birches; Clotilde; and the Needlecraft Shop.
The company hasn't said how large the circulation of Town Square will be, but makes the somewhat overblown claim that this is a brand new idea (which will come as a surprise to magazines like Our Canada, from Reader's Digest). Here is the promotional copy from the Town Square website.
Town Square is the first and only magazine that celebrates life in the smaller North American communities, where you count your neighbors as friends and you can count on them in a pinch. It's a world of laughter and surprises, friendship and caring.
There's a more relaxed pace in smaller towns, and yet, these friendly places are filled with enough activity and fun to rival anything found in big cities. Those who live in small communities know it, and Town Square is being published to prove it.
So many magazines these days are published to highlight city life, we felt it was high time small towns received a little recognition, too. And if you agree, you can be published in this exciting new magazine, and give your town some well-deserved notice, too!
Cottage Life and British Columbia
clean up at IRMA Awards
Historical Feature, Gold “The Tree that Built Cottage Country” (July/August) Charles Wilkins
Department, Gold “Puttering” (March, September/October, June) Team: Martin Zibauer, Editor; Vicki Hornsby, Art Director
Art Direction of a Single Story, Gold “25 Ultimate Upgrades” (April/May) Kim Zagar, Acting Art Director
Overall Art Direction, Over 40,000 Circulation, Silver July/August, September/October, November/December Faith Cochran, Art Director, & Kim Zagar, Acting Art Director
Profiles, Silver “Just a Little Batty” (September/October) Tom Carpenter
Reader Service, Silver “Different Strokes” (September/October) Ray Ford
Illustration, Silver “Oil Changes” (April/May) Matthew Daley
Award of Merit “Musings of a Leg Man” (September/October) Charles Wilkins
Public Issues, Award of Merit “Are We Having Fun Yet?” (April/May) John Lorinc
Column Award of Merit “Editor's Note” (June, July/August, September/October) Penny Caldwell
Gold, Reader Service, “10 great paddles,” Winter 2005;
Gold, Travel, “Lost and found in Height of the
Silver, Art Direction of a Single Story, “10 great paddles,” Spring 2005; British Columbia Magazine Art Director Ken Seabrook
Award of Merit, Environmental Feature, “Clayoquot revisited,” Summer 2005; British Columbia Magazine Bruce Obee
Award of Merit, Historical Feature, “The war that nobody won,” Winter 2005; John Lutz.
Award of Merit, Department, "Destination, 2005" J.B. MacKinnon, Lynn Tanod and British Editor Anita Willis
(Kim Pittaway, the former editor of
It's easy to sniff at purveyors of puffery like Hello!, lamenting our obsession on the rich, famous, pampered and beautiful. But interested we are, and Hello! does it better than most. You like the idea of Canadians appearing in the big blender, which we try to do in newspapers every day. This isn't for everyone -- not me, for one, or most of my friends of all ages. But good wishes are due just the same, especially when the product, borrowed or not, is as professional as Hello!-- Alan Kellogg writes a surprisingly positive column in the Edmonton Journal about the launch of Hello!.
They're giving it a real shot, and that's a welcome thing.
Thursday, September 21, 2006
It must be pointed out that these views are at variance with what is being said elsewhere, anonymously and privately. It looks like elementary damage control. But we will take them at their word until there is proof to the contrary.
Wednesday, September 20, 2006
The titles in play include Field & Stream, Outdoor Life, Popular Science, Parenting and Baby Talk and associated web sites. (The most profitable of the Time4Media titles, Golf magazine, is not being sold - it's being merged into the Sports Illustrated Group.)
Rumour is that the confidental briefing books for the sale, which won't even be released to potential buyers until mid-October, suggest that the titles have free cash flow in the range of $30 million.
"Magazines are growing in stature in Canada, demanding an ever-increasing readership and media market share, despite heavy competition from south of the border-and regional titles have been demonstrating the strongest growth curve.-- Jim Gourlay, first president of the Atlantic Magazine Association, as part of the kickoff for the new association. Gourlay is co-publisher of Saltscapes magazine and publisher of Eastern Woods & Waters magazine.
"Canadians are magazine readers. "Maybe it's the climate. Consumer magazines, in particular, and regional business magazines,engage audiences emotionally and intellectually more effectively than any other medium, and the advertising community in Canada is increasingly responding to that reality".
Other officers include: Sheila Blair-Reid, co-vice chair, Metro Guide Publishing, Halifax, NS; Anne van Loon, co-vice chair, DvL Publishing Liverpool, NS; Patty Baxter, Secretary, Metro Guide Publishing, Halifax, NS; Dianne Williams, Treasurer, Progress magazine, Halifax, NS; and board members Bill Skerrett, Atlantic Journalism Awards, Dartmouth NS; Shawn Dalton, Saltscapes Magazine, Dartmouth, NS; Krista Hewey Ivanov , Lifestyle Nova Scotia Magazine, Halifax, NS; Dawn Chafe, Atlantic Business Magazine, St. John's, NF; Leslie McNab, Downhomer Publications, St. John's, NF; and Leith Orr, Advocate Printing and Publishing, Pictou, NS.
The Atlantic Magazine Association was started with help from the Atlantic Journalism Awards and the Department of Canadian Heritage. It represents 81 magazines, from 54 publishers, with a net circulation of 7.5 million copies a year.
Helvetica is a feature length documentary by Gary Hustwit about one of the most ubiquitous and popular typefaces in the world and its impact on global, visual culture. Here is a story about it in Aiga: Journal of Art & Design. The film examines the life and legend of a face that will celebrate its 50th birthday in 2007. It will be on the film festival circuit next year.
And shown is one of three limited-edition (100 only) posters produced to mark the creation of the film (this one is by the London design studio Build). They cost $125 U.S.
And, here is something that you could wear to the premiere.
In a news release, Lisa Tant, the editor-in-chief, says: "We've packed even more news and great finds in our Canada Style issue so Flare readers are in for a treat as we showcase our style gurus and introduce a hot crop of new faces that they may not be familiar with."
Among the personalities to be profiled in the issue include actress Sandra Oh, fashion designer Paul Hardy, model Irina Lazareanu, singer & songwriter Chantal Kreviazuk, Member of Parliament Dr. Ruby Dhalla, TV chef David Rocco, DJ sensation Tiga, and author Katrina Onstad.
P&G Beauty will be unveiling a new advertising campaign in the special issue.
"We are thrilled to further cement Flare's relationship with P&G Beauty with this exciting partnership" said publisher David Hamilton, Vice President, Rogers Publishing Limited.
Postal subsidy and mag fund in serious jeopardy
In a members' bulletin, CEO Mark Jamison said:
All publishers should be aware of a very real risk that funding to the Publications Assistance Program (PAP) and the Canada Magazine Fund (CMF) may be cut by the federal government.Member magazines are being asked to write to their Members of Parliament and to Lawrence Cannon (the minister responsible for Canada Post) and Bev Oda (the minister responsible for Canadian Heritage). You don't have to be a Magazines Canada member to write such a letter, mind you, particularly if you think that these changes will have a devastating effect on Canadian magazines.
The concern comes from two sources:
1. Canada Post plans to cut its $15 million contribution to PAP as of April 2007. This is a contribution CPC makes to the PAP in return for exclusive authority to distribute PAP-funded periodicals. Canada Post has said it will terminate this contribution in April 2007. Despite efforts by magazine groups to argue that this will be a serious problem for many magazines, it appears unlikely that the federal government will intervene. If this cut were to occur, PAP funding would be reduced by 25% to $45 million from a current level of $60 million.
2. Culture is not part of the Harper 5 priorities. The government is in the midst of a highly centralized Treasury Board cost-cutting exercise looking to slash $2 billion on top of the $1 billion they have already cut. The Department of Heritage would not be spared from this cutting.
Tuesday, September 19, 2006
There were major increases for publications that specifically target the well-to-do, with a concentration among marine titles.
Thus, Boating readership jumped 40 percent, Motor Boating climbed 27 percent, Continental was up 45.5 percent, Ski was up 33 percent, and Yachting was up 55.6 percent.
But more mainstream pubs also enjoyed a lift in affluent readership. In the auto category, Automobile Magazine was up 31.2 percent, and Car and Driver was up 20.9 percent. In personal finance and business, BusinessWeek was up 16 percent, Barron's was up 11 percent, Forbes was up 11 percent, Inc. was up 35 percent, and SmartMoney was up 24 percent.
The Internet made fewer inroads, but the changes were still significant, said the story. Mendelsohn found an increase of more than 7 percent in the number of respondents using the Internet to do their banking, and an increase of roughly 5 percent for making transactions including purchases.
Are the wheels coming off The Walrus?
Intense dissatisfaction centres on the behaviour of editor, co-founder and major investor Ken Alexander. A succession of people have quit or been pushed/driven out in the past couple of years.
The very existence of the magazine depends on several factors including support money coming in from the Alexander family's Chawkers Foundation to cover the difference between what the magazine earns from circulation and advertising and its actual costs; and its hard-won charitable status, which in turn depends on an arm's length foundation that -- with the resignation of the board and chair -- is effectively crippled.
This is a major shame, since so many people had such hopes for the magazine and since so many good people's salaries and freelance incomes hinge on its survival. It is hard to know what will happen next. Stay tuned.
This would seem to be a way to not only compensate creators (writers, artists, composers) for use of their material (net of the costs of the transaction -- PayPal or similar), but also to cut out the middlemen (producer, publisher)who often take most of the action. It is early days, but this may be a real step forward, one which would allow makers to reach huge audiences AND get compensated for it. This last part has always been the hard part.
One could see a situation in which freelancer writers would sell one-time rights, say to a magazine, retain all other rights, post their work through a service such as this and be paid (albeit in thousands of tiny fees)for access to it. If the magazine wanted to buy secondary or archiving rights, that would certainly continue to be possible. Right now, Boing Boing charges $1 an item, but there's no magic in that amount. If the volume was sufficient, an item could cost 10 cents, theoretically, or $20 if it had that kind of value. More needs to be known about this idea, but congratulations to Boing Boing for launching it.
This is yet another escalation in a continuing story that ramped up considerably when a consortium of university presidents said that, after more than a decade of cooperation, they would no longer fill out Maclean's's questionnaires. They argued that the methodology was flawed and the way in which data was pressented was unfair and inaccurate. Maclean's steadfastly said it would carry on, using public sources, but the going must have been tough, because they have now had to turn to the law to compel compliance. It is not at all clear whether such a request will be of any use in this year's issue, which is due out in November.
According to a story distributed by Canadian Press, Maclean’s says it has served 22 universities across the country with official requests for information.
"Among other data the magazine has asked for: the number of first-year undergraduates and the number of students who stay with a university from year to year. "As public institutions, universities have the responsibility to make this information publicly available," a Maclean’s spokesman said."
More information is provided in a story on CBC.ca.
"Succeeding Libin is Joe Woodard, a well-known religion reporter and faith editor at the Calgary Herald. Woodard is also a founding member of the national board of directors of the Canada Family Action Coalition, whose mission is to “mobilize, train and activate Canadians in defending and promoting Judeo-Christian principles in Canadian society,” according to its website."
Sunday, September 17, 2006
Now I think of Bell as the inventor of one of the most ubiquitous objects in the modern world: the magazine subscription card. In 1897, as the financial backer of the struggling National Geographic Magazine, Bell re-launched the publication with an emphasis on lively writing and pictures that tell a story. And a nuisance was born — he included a blank subscription form in every copy. That anecdote is one of the highlights of Charlotte Gray's workmanlike examination of Bell's life and times.
Friday, September 15, 2006
Thursday, September 14, 2006
"This is a way for Prevention to maintain its credibility and integrity across all platforms," says McLaughlin. "Too often, when you see a magazine brand on a product, if you're in the business, you know it's coming from [the corporate] side of the business. Editors are not involved."
This particular publication, just announced, is called Dialed In, and it started with a cell phone ringtone. The music magazine is to be distributed to some 1,600 high schools across the country. According to an article in Hour.ca, Dialed In aims to become the first truly "interactive magazines". A Vancouver entrepreneur called Dan Reitzik, the President and CEO of Digital Youth Networks began by giving away free cellphones, with ads included, then moved on to print advertising in major newspapers, and now is producing a companion publication in which every page, including the cover, will promote wireless content and try to get kids to buy ringtones and content for their cellphones. (We can only wonder about why high schools would go along with distributing what amounts to an elaborate flyer to their students, but there you are.)
Reitzik is unabashed about the reason he's doing a print magazine. It's part of the pitch: "The basic premise is that mobile content is a way to customize a cellphone," he says. "The bottom line is young people use cellphones to waste time. Older people use them to save time. We allow people to buy products and content for their phone."
The Hour's column, The Explainer, explained about how Dialed In will work:
The first issue features The Killers on the cover, and inside are brief articles about the artists whose ringtones and voicetones are available for purchase. The articles are short as the focus is on getting young people to pony up the dough or enter a contest to, for example, go to a Black Eyed Peas concert and meet Fergie in person...Unfortunately for Quebecers, our complicated provincial contest rules means we can't enter, for now. Reitzik is hoping to cash in on the growing ringtone and mobile content market. At the end of 2005 there were 16.8 million cellphone subscribers in Canada, and we purchased roughly $1.5-million worth of ringtones that year, while sending 8.7 million text messages per day.If you'd like to see a pdf of the whole premier issue, go here.
[By the way, that's how they spell dialled.]
Wednesday, September 13, 2006
According to the latest FAS-FAX from the Audit Bureau of Circulations (ABC), Popular Science experienced a 10.2 percent drop in subscriptions in the first six months of 2006 compared to the same period of 2005, with overall circulation sinking 8 percent. Field & Stream fared somewhat better, with overall circulation holding steady, but newsstand sales saw a 7.9 percent drop in the same report. Outdoor Life turned in a similar performance, with subscriptions basically even and newsstand sales down 10.6 percent. And Parenting did worst of all, with a 6.1 percent drop in subscriptions and a 25.8 percent drop in newsstand sales.
Data on ad pages and revenue was equally damning. According to figures from the Publishers Information Bureau (PIB) comparing the first eight months of 2006 and the same period last year, Popular Science's ad pages fell 8.3 percent while revenue fell 11.2 percent. In the same period Field & Stream's ad pages were down 18.5 percent--while revenue was down 14.1 percent, and Outdoor Life's pages fell 13.7 percent, with a 4.7 percent drop in revenue. Mirroring its ABC figures, Parenting posted an alarming 16.5 drop in ad pages and an 11.3 drop in revenue.
At the same time, Time Inc. is also getting rid of a number of magazines targeting niche audiences, like its Marine Group, with a stable of titles including Yachting, MotorBoating, and SaltWater Sportsman, and TransWorld Media, publisher of TW Skateboarding, TW Snowboarding, TW Surf, TW Motocross, Ride BMX, and Quad. The alpine division, represented by Mountain Sports Media, is also out--taking with it Ski, Skiing, and Warren Miller Entertainment.
Samir Husni, the magazine commentator from the University of Mississippi, was quoted as saying that the proposed sale or auction is "huge": "Time is saying they think there's a future for the big general interest magazine, but also predicting the demise of special interest titles that are not extremely specialized. They're betting all the money on the old stable: Time, People--the ones with real mass audiences."
Cheap at twice the price
Apparently some publishers no longer care quite so much about maintaining a subscription price of at least a dollar a copy.
13 issues of Chatelaine and 10 issues of LouLou ... all for one low price of $14.95 -- that's just $0.65/copy.
Perhaps PAP funding just doesn't have the cachet it used to have. Or perhaps Rogers is rolling in mountains of moolah, so they can afford to charge readers less ... while paying the full "commercial rate" in Publications Mail postage on those copies.
For many years she lived in a cottage beside Sunfish Lake, near Waterloo and held court for visitors from all over the world. Originally trained as a teacher, she taught school for only one year, but was a writer for a lifetime. She specialized in writing minutely researched magazine stories telling of the extraordinary lives of ordinary people. For more than 80 years she maintained diaries, which were recently published as Must Write: Edna Staebler's Diaries (WLU Press, 2005).
She was nearing 60 when, in 1968, she wrote a Mennonite cookbook called Food That Really Schmecks, which had evolved out of earlier articles she had written about the sect's life in north Waterloo. The book became a much reprinted bestseller that remains popular almost 40 years later and has never gone out of print.
Among her books, some of which grew out of her magazine journalism, were Haven't Any News, Ruby's Letters (WLU Press), The Schmecks Appeal Cookbook Series (McClelland and Stewart/McGraw Hill Ryerson, 1990), Whatever Happened to Maggie (McClelland and Stewart, 1983), More Food and Schmecks Appeal (ed.), 1979, Cape Breton Harbour (McClelland and Stewart, 1972), and Food That Really Schmecks (McGraw-Hill Ryerson, 1968).
Staebler was born on the dining room table of her parent's home in Kitchener on January 15, 1906 and celebrated her 100th birthday this year. Kathryn Wardropper, who administers the non-fiction award, said at the time of Staebler's 100th birthday party (attended by 500 of her closest friends) that the birth must have been on a sunny day or in the midst of a full-blown winter storm; either would have been appropriate for a woman who was "complex, stubborn and joyful". They must have been attractive qualities, because throughout her life she maintained close friendships with some of Canada's most famous writers, including Margaret Laurence, W.O. Mitchell, Sheila Burnford, and Pierre Berton.
At the time of Staebler's centennial, Veronica Ross, a Kitchener author who wrote Staebler's biography (To Experience Wonder: Edna Staebler, A Life, Dundurn Press, 2003) said: "She radiates a charisma, a joy in life. She focuses on people and makes them feel important."
She received an honourary doctorate from Wilfrid Laurier University and a National Magazine Award for a 1987 story about the hilarious litigation over a Mennonite cookie recipe she published. She was honoured by the Canadian Women's Press Club for outstanding journalism in 1950.
Staebler was extraordinarily generous with the proceeds from her publishing, establishing and supporting several awards including the Edna Staebler Award for Creative Non-Fiction, (administered by Wilfrid Laurier University) -- the only one of its kind in Canada. She endowed a writer-in-residence program at the Kitchener Public Library. Twenty-five years ago, she and writers Harold Horwood and Farley Mowat put up the seed money to start the award-winning literary magazine The New Quarterly, which has celebrated its 25th anniversary. In the latter years of her life she quietly made substantial gifts to many of the arts and cultural organizations she valued most.
[UPDATE: a more detailed tribute to Staebler was published today in the Record newspaper.]
[UPDATE: A follow-up; friends recall Edna Staebler, from the Record.]
Tuesday, September 12, 2006
Family Communications claims in a story in Media in Canada, that 70% of Canada's eight million parents don't currently read parenting magazines. They clearly feel that this leaves lots of room for their new publication.
Publisher Jane Bradley says "there is an under-served audience of once-upon-a-time singles who didn't lose their edge when they became parents, and that the definition of 'family' is changing."
Initial circulation will be 120,000 with a cover price of $4.95; the magazine will be published quarterly in 2007, with plans to move to six times a year and eventually monthly.
Bradley points out that the new magazine already has a jump-start thanks to an already-established website, plus Family Communications' experience. The company has been publishing in the field of parenting for 58 years, with such titles as The Baby and Child Care Encyclopedia, Best Wishes, Mon Bébé, Expecting, C'est Pour Quand? Labour and Birth Guide, Naissance and Baby's First Years.
For years, the Maclean's survey has created a buzz for universities across Canada that they could not have bought at any price.
For a sector that has legitimate complaints about underfunding, the hobbling of a messenger is unfortunate.
Monday, September 11, 2006
The most striking quote in the story is the following, from Chip Smith, vice president of Client Services for Kable:
"There is a changing retail environment for magazines, and we have to get publications into the hands of people in the ways they are now reading them.Plus, we want to save a few trees."
Gone is the blocky red logo box up in the corner, replaced with a bold upper and lower logo emphasizing the word "standard". A series of skybar boxes pitch 5 stories hard, at least in the cover we've seen. As will be evident, the cover subject has lost none of the edge for which the Standard is well known.
James Ireland & Associates of Toronto has handled the ongoing design and the redesign of many of Canada's better magazines (Ireland has been a longtime friend of the Ryerson Review of Journalism), including the U of T magazine, Rotunda, the Imperial Oil Review and so on. In 1997, Jim received the lifetime achievement award from the National Magazine Awards Foundation.
The Standard has a claimed circulation of 40,000, including about 18,000 subscribers.
The first issue of the new look should probably sell a good many copies to Torontonians who are always up for knowing why everyone everywhere else hates them!
Friday, September 08, 2006
Rogers merges trade publishing divisions
"Foreign Policy will reach a number of John's Hopkins University Advanced International Studies students, while Northwestern University management students will receive digital editions of BusinessWeek. Parsons The New School of Design Students can look forward to their digital copy of Elle, while Premiere will be sent to USC School of Cinema and Television students. University of Notre Dame Computer Science and Engineering Division students will receive Popular Mechanics."
We like the illustration they used by artist Mark Ngui (see above). Spacing's new issue, due out September 18, will concentrate on the topics that it feels City Hall should make its top priorities, and it has a report card on the councillors ("we identify the star pupils and problem children"). It will have a launch party, as usual at the Gladstone Hotel (Queen and Dufferin) on Thursday, September 28 (doors open around 8pm). $10 gets you in and a magazine.
They're also launching a special election blog called Spacing Votes (goes live September 18) and co-sponsoring a mayoral debate with Eye Weekly (date and location to be announced).
She and six other honorees will be feted first at the Harness Writers' annual awards banquet on Feb. 25, 2007 at the Borgata in Atlantic City, and then will be formally inducted during the Hall of Fame Weekend in Goshen, New York over the Fourth of July 2007.
Thursday, September 07, 2006
A world of troubles at Canadian Geographic
Hence the dismay and puzzlement when, last Friday (September 1), seven people, including a couple of senior and longtime employees, were abruptly terminated Among them were Ian McKelvie, Senior Marketing Manager, Margaret Williamson, Photo Editor and Caroline Milano, Coordinator Society Programs. The others were: Jodi Di Menna,Assistant Editor; John Burridge, Production Artist; Tobi McIntyre, New Media Coordinator; and Celine Parisien, Art Director, Special Projects and Promotions.
The story of how, 12 years ago, Michael De Pencier and Key Publishers took a 50% stake in Canadian Geographic Enterprises (with the Royal Canadian Geographic Society) and helped turn the magazine around has taken on an almost mythic quality. It has been held up as a model for how certain specialty titles can thrive under a foundation structure. Can Geo has an audited circulation of 210,000 and a readership of almost 4 million and an apparently robust merchandising arm.
About four months ago a number of people, mostly contract employees, were let go, but assurances were given to staff, and outsiders, that this was a minor business adjustment.
Mere months after John Thomson announced he was leaving as Publisher to work on a new project with Key Publishers (who recently sold their 50% interest in CGE), the new publisher apparently felt that he had no choice but to cut staff drastically, including long-term employees.
Thomson, who is a past Chair of Magazines Canada, had been spending a good deal of his time away from Can Geo in the past year, working on several new CGE projects , including one called the BC Experience.
When Key announced that it wanted to sell its 50% interest, André Préfontaine, lately the President of Transcontinental Media, was hired as a consultant, helping CGE to find a sympathetic partner. When a partner acceptable to the Society board could not be found, the directors decided to buy the 50% back themselves and offered the publisher's job to Préfontaine. Once the purchase and sale of the 50% was formally closed, the seven staff were terminated.
Labels: Canadian Geographic
"For example, the Aug. 21 issue saw In Touch come within a few thousand copies — or even overtake — People as the top newsstand seller, depending on whom you cite. According to several sources familiar with scan data, People's Aug. 21 issue with the recycled cover story "Before They Were Stars," sold 1.24 million copies, compared with the 1.26 million copies In Touch sold that same week with its cover story on Jessica Simpson. The same sources also claim People's Sept. 4 issue with a report on the JonBenet Ramsey case sold 1.26 million, while In Touch's issue with a cover on Nicole Richie's shocking weight loss came in at 1.34 million copies.WWD speculated that In Touch's momentum might have something to do with celebrity readers being squeezed at the pump and in their paychecks: The weekly is a bargain buy at $1.99 and ran a 25 cent promotion during the first half, while People carries a $3.49 cover price and boosted it to $3.99 when it featured exclusive pictures of Shiloh Nouvel Jolie-Pitt, the newborn baby of Brad Pitt and Angelina Jolie.
"In Touch declined to confirm the numbers, but publisher Bob Davidowitz said: 'We had a very strong August. Our goal with In Touch is to be the category leader in single-copy sales, and we are on the way to doing just that.' "
Meanwhile, publishing sources close to People said the magazine's Aug. 21 issue outsold In Touch by 200,000 copies (1.3 million versus 1.1 million), and the Sept. 4 issue is on track to sell more than 1.4 million copies. A spokeswoman for People said the company does not give out its sales figures prior to reporting the numbers to Audit Bureau of Circulations.
Caroline Connell promoted to be
Editor in Chief of Today's Parent
Connell joined Today’s Parent in 2002 as Senior Editor and was promoted to Executive Editor in 2003. Connell took a lead role in creating the Today’s Parent For Kids’ Sake Awards and a groundbreaking survey on breastfeeding that will appear in the next issue (October 2006).Connell earned her master’s degree in journalism from the University of Western Ontario and has worked at numerous newspapers and magazines. In 1992, she joined Chatelaine as Senior Editor and was promoted to Managing Editor in 1997 before moving to Today’s Parent in 2002.
“As a mom, I was a reader of Today’s Parent before I came to work here,” says Connell in a company release. “So I know first-hand just what an amazing resource it is—insightful, reassuring and fun. Becoming Editor-in-Chief is an incredible honour.”
Ryerson piles on to Maclean's
Sheldon Levy, the president of Ryerson issued a statement which, while it held out some small prospects for further talks, reflected the general view of the university presidents who are now feeling their power in this matter:
We have been reserving judgement on Ryerson's participation in the 2006 survey until the Maclean's response to the recent wave of university withdrawals became clear. It was our hope that Maclean's would respond this year to the concerns of many Canadian universities by beginning to make major changes to the rankings ("league tables") in this fall's annual University edition, and by offering to discuss other possible revisions to the survey.
Regrettably, Maclean's continues to insist that the rankings will be compiled as usual, using the present system.
Survey methodologies have come a long way since Maclean's started to publish the university rankings issue. Like other universities we now publish our own indicators, including NSSE and CUSC surveys. We believe deeply in accountability to our students and the public, and we recognize that students make comparisons. However, the information they use must be meaningful.