So Rogers, the one of the country's largest consumer publishers, well known for developing eleven comprehensive magazine websites of its own (chatelaine.com, chatelaine.qc.ca, macleans.ca, Todaysparent.com, Canadian Parents Online(canadianparents.com), FLARE.com, louloumagazine.com, glow.ca, Canadian Business Online (canadianbusiness.com), Lactualite.com and chocolatmagazine.ca) is hooking up with a web network that now attracts 6.7 million unique visitors a month (as of November 2006).
The Canoe Network already carries such sites as Canoe.ca, Canoe.qc.ca, La Toile du Québec (toile.com), LCN (lcn.canoe.com),Canoe Money (money.canoe.com) and the TVA television network's sites (tva.canoe.com). Almost half of the online audience, until now, has been francophone; it's not known how things will balance out once the Rogers websites are factored in. The Canoe Network also offers online services in the fields of employment (jobboom.com), continuing education (formation.jobboom.com), automobiles (autonet.ca), personals (reseaucontact.com) and real estate (micasa.ca).
"This is a mutually beneficial and natural fit," said Patrick Lauzon, Executive Vice President of Canoe, in a press release. "Rogers Publishing operates some of the most well-recognized and trusted content sources in the country, which will strengthen canoe.ca's position as a premier source of information for Canadians."
"We're excited about our new relationship with Canoe," said Louise Clements, Vice-President of Digital and Interactive at Rogers Consumer Publishing. "This alliance will enable us to further solidify our visibility and disseminate content from our English and French-language brands across the country through one of the largest online destinations for Canadians."
UPDATE: In a story carried Thursday by Sun Media papers (owned by Quebecor) Patrick Lauzon made the following statement:
"Rogers and Quebecor are competitors, so why are we partnering? Online is a very different landscape in terms of where our competition is."
Canoe plans to develop partnerships in international key searches, message services and e-mail, said Lauzon.
"We won't invest in those because we'll never be able to beat the best of those outlets," he said. "But where we could be the best in is in managing and distributing content. We feel we can work with other publishers to build a single entry point."