Tuesday, February 12, 2008

ABC data confirms More magazine move into top rank among Canadian titles

Latest Audit Bureau of Circulations figures for the six months ended December 2007 confirms that Transcontinental's More magazine has charged into the top rank of consumer titles, according to a story in Mastheadonline (sub req'd.
More, aimed at women over 40, has garnered 86,771 subscriptions and moved an average of 37,612 copies per issue on the newsstands since it launched last March. With estimated combined ad, subscription and newsstand revenues of $5.7 million, it appears Transcontinental has already earned enough to cover the $5 million start-up bill.
Among the top sub (paid + verified) gainers:
Fleurs Plantes et Jardins (+17.4%)
Good Times (+15.9%)
Le Lundi (+8.8%)
La Semaine (+8.3%)
Decoration Chez-Soi (+7.2%)
Today's Parent (+6.6%)

Among the top single copy gainers:
Canadian Home Workshop (+110.4%)
Outdoor Canada(+96.1%)
Fleurs Plantes et Jardins (+47.3%)
The Beaver (+45.7%)
Canadian Business ((+43.6%)
Toronto Life (+33.4%)
Le Lundi (+32.2%)

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