Tuesday, June 14, 2011

Learning how to work together in the digital newsroom at Forbes

It may be of great interest to people who are trying to organize the management and generation of digital and print content to take a look at the new Forbes newsroom. Columnist and blogger Lewis Dvorkin outlines in a post the four different "teams": audience development; web producers; channel product managers (who often also create content for the print magazine); and advertising.
The data forms a powerful feedback loop that informs departments in every corner of our company — and the new breed of entrepreneurial journalist that is key to powering our content engine. The New Newsroom is about collaboration — between editorial, product, design, production — and, yes, the advertising sales and marketing departments, too.

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