Friday, July 08, 2011

U.S. online ad share in 2011 is expected
to be 15% of total

Interesting graphic from Business Insider showing the recent and estimated U.S. revenues achieved by various media. It shows that magazines are  holding their own, although online advertising is the fastest growing sector in the ad business. The graph, based on data from Barclays Capital shows that online ad spending is expected to be $30 billion in the U.S. this year or a little more than 15% of the overall ad market (and up 15% from its estimated for 2010). TV is still the biggest recipient of ad dollars...which also makes it the biggest target.



Anonymous VIP Magazine Distributor said...

While TV still brings in the highest amount of advertising revenue, its nice to see that the magazine industry is still a strong part of the advertising market.

2:56 pm  

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