Condé Nast is launching a mobile game called Fashion Hazard, debuting next month on the iPhone and iPad, with Android devices to follow. It is a product of the Interactive Product Group (IPG), which creates smaller digital products not tied to CN's individual magazine titles.
Aimed at teens and young women, Fashion Hazard allows players to live out a runway model fantasy, choosing one of four different model names and identities, then embarking on a career that takes them through New York, Milan, Paris and London. The game will be available for an as-yet-unannounced fee.
"Advancing through your model career means walking hazardous runways while dodging objects thrown by hostile crowds and playing touch-screen wackamole during “photo ops” as the paparazzi attack," says the Ad Age report.
"In each city, your model avatar (three female models and one male are available) faces unique challenges, all aimed at capturing those escapist model fantasies.
“It’s fun and sassy,” said Juliana Stock, senior director marketing and product development at Condé Nast.