Tuesday, August 06, 2013

AAM six-month data on Canadian consumer mags shows 7% decline in total paid and verified circ

[This post has been updated]Paid and verified circulation of Canadian consumer magazines tracked by the Alliance for Audited Media was down 7% for the first half of 2013, compared with the same six months in 2012. (Similar U.S. results were down approximately 1%.)   Paid subscriptions were down 7.4%  (they were flat in the U.S.) and single copy sales down 5.4% (10% in the U.S..) Of the top 10 Canadian magazines by paid and verified circulation, only MoneySense magazine had a significant increase. Reader's Digest (English) had the largest decline, at 17.1%.  AAM audits the performance of about 60 Canadian magazines ans 290 U.S. consumer magazines. 
In single copy sales, Readers's Digest (English), Chatelaine and Maclean's showed significant increases; Reader's Digest up 52.5% from 2012. 

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