Tuesday, August 06, 2013

Hold on a minute, says MPA of AAM circulation first-half circulation figures

The Association of Magazine Media (MPA) takes issue with the gloomy first half circulation Snapshot published by the Alliance for Audited Media (AAM), noting that the tally includes only a third of total magazine audience and tracks only a small number of newsstand titles. A statement issued by Mary G. Berner, the president and chief executive of the MPA (the principal U.S. magazine industry association) says 
"Despite what is going on in newsstand, the audience for print plus digital editions (excluding online) increased by +3% from Spring 2013 vs. Spring 2012 (GfK MRI) for titles common to both studies."
The statement went on to say that a preliminary analysis of the AAM's Snapshot shows:
  • Almost a third (30%) of the titles (177 of 390) titles saw an increase in total circulation
  • More than half (56%, or 217 titles) posted an increase in subscriptions
  • Slightly less than a quarter (23%, or 91 titles) showed gains in single copy sales

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