Thursday, August 01, 2013

Print stable and growing, say U.S. B2B publishers; apparently marketers don't agree

While B2B publishers in the U.S. continue to see print as their biggest revenue driver, with 61% saying print will stay constant or grow in importance, the same cannot be said of the marketers who they expect to buy their advertising. According to a wide-ranging survey conducted by American Business Media, only 11% of marketers say they'll increase print ad budgets during the next year and a third plan to cut them. The results of the survey were reported by Folio:. 

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