Tuesday, June 10, 2014

[Updated] English version of Ricardo to launch, again, in September

[This post has been updated] Ricardo Media is launching an English language  version of its magazine Ricardo this September 15.  The new edition will publish three times in 2014 and six in 2015. 
"A national magazine was our dream from day one," explains celebrity chef Ricardo, owner and the man behind the brand [whose full name is Ricardo Larrivée]. "We waited for our company and our team to be ready to go nationwide and the time has come."
[Update: Ricardo once before published an English edition, under the auspices of its publishers at the time Les Editions Gesca of Montreal. It was launched in November 2006 and published six times a year. It was suspended in January 2009.]

It won't be a mere translation of the 12-year-old French-language magazine. Marie-José Desmarais, publisher and director of international development, says
"Of course, our recipes work in both languages but we have also teamed up with A-list contributors from across the country to provide quality content that will appeal to Canadians nationwide."
Ricardo has 742,000 readers and has run a bilingual foodie website ricardocuisine.com for more than 1.8 million unique visitors. A line of kitchen utensils and cookware are sold in over 600 stores from coast to coast and in 2014 Larrivée Vins du Monde, a  new label reflecting Ricardo's personality and taste was launched.

A digital "sneak peek" is available. 

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Anonymous Anonymous said...

Good for them. TC Media and Rogers are too busy chasing their tails.

5:05 pm  

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