Thursday, June 05, 2014

Getting ready for anti-spam legislation's impact on precious mailing lists

Given that many magazines in Canada are only now getting their heads around their obligations under CASL, the anti-spam legislation, the following might be a helpful example. The Ontario Media Development Corporation (OMDC) has recently sent out the following message to people on their email list, which is similar to the e-newsletter lists that many magazines use to promote their businesses. Come July 1, the names on those lists need to be requalified -- making provision for readers to actively "opt in", it no longer being allowed to assume consent. The wording may not be appropriate in every circumstance, but it's a good start:
Be Part of It. Stay Informed
You currently receive emails from OMDC containing news and information about our programs, services and events for Ontario's creative media industries. Canadian anti-spam legislation, which comes into effect on July 1, 2014, requires us to receive your agreement to continue sending you this information (PLEASE NOTE -- Correspondence related to tax credit and program applications is not affected.) Please click the appropriate button below to indicated whether or not you consent to receiving email communications from OMDC about programs, services and events. You may withdraw your consent at any time either by visiting our website or contacting us at

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