Thursday, July 07, 2016

Brinda Luckoo leaves Rogers Media and takes her circ skills to Equisoft

[This post has been updated] Brinda Luckoo, a respected leader of consumer magazine marketing at Rogers Media has been appointed as executive vice-president, media services, with the digital business solutions company Equisoft

Luckoo was with Rogers for 15 years, there managing the circulation of some of the largest consumer and b2b magazine in Canada, including acquisition and retention activities for all consumer brands such as Chatelaine, Maclean’s and Hello! Canada. She was also responsible for the launch of Texture, the "all you can read digital subscription service. [Update: Luckoo was one of a number of people laid off in February by Rogers.] 

At Equisoft, she will be responsible for overseeing the enhancement of, among other things, Publishing Elements, a suite of tools designed to help publishers and media companies to optimize their revenue streams and manage audience, content and subscriptions. 



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