If the mark of excellent editing is to involve readers, then the current newsstand issue of Maclean's achieves both. The magazine has two different gender-specific covers intended to provoke conversation about the roughly 26% pay gap between men and women. One cover price is $8.81 for men; the other $6.99 for women. Readers can pay whatever cover price they want
"After years of stasis, pay equity is having its moment as the next beat in the cadence of the #MeToo movement. Our hope is that these dual covers stir the kind of urgent conversation here that is already happening elsewhere around the world."The initiative is a real credit to the editors and the art directors and we look forward to the reader response.