Wednesday, April 18, 2018

Selling magazine articles one-by-one is the goal of startup

A recent startup based in Toronto called Cover Story has been created to sell magazine articles on a per-article basis. 

Launched last summer, the online micropayment platform now has about 150 articles available from four Canadian magazines, including Inroads Journal, A/J Alternatives Journal, Ecoparent  and Green Teacher. Registration is free, there are no subscriptions and there are many free articles. Paid ones start at 49 cents apiece. There are no set up costs to the magazine and revenues are shared as articles are sold. 

The founders of the platform are Aditya Chityala and Aswani Pulipakal, each finance professionals with MBA degrees from the Rotman School at the University of Toronto. 

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Mag world view:Giggles; Saving the struggling; Men's Journal doubles; Pulitzer prizers

Tuesday, April 17, 2018

MAD magazine goes back 60 years
to tweak its logo

Mad magazine has unveiled a new logo and cheekily (for Mad there is no other way) labelled the issue No. 1. In fact, the decision loops back to the original 1952  logo by Harvey 
Kurtzman. Print magazine reproduced the chronology and evolution  of the much-loved satire magazine's logo (see below: click to enlarge)
Executive editor Bill Morrison said:
"We believe there are six things that are essential to MAD: the movie and TV parodies, “Spy vs Spy,” “A MAD Look At…(topic of the issue),” the Marginal Drawings, the Fold-In and, of course, Alfred E. Neuman. These are important to MADfans and will remain in the magazine. We felt that with these pillars of the magazine intact, MAD fans would be willing to accept a different look for the magazine. So far, we’ve been proven right."

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National Geographic launches redesign

National Geographic, the 130-year-old  U.S.-based magazine that everyone seems to think they know, has unveiled a wholly new design, according to a story in Media Post. 
It retains the well-known yellow-margined cover but also several new sections, anchored in the front of the magazine:“Proof,” a section dedicated to short photo essays that bring new perspectives to the magazine’s audience; “Embark,” an investigative section filled with ideas and opinions meant to challenge reader expectations; and “Explore,” which will include a segment called "Atlas," a story told through maps, and an essay about a single, significant photograph called "Through the Lens."
Features are  treated differently, too (this month, the cover feature is about Picasso).
Rather than running four or five stories of the same length and depth of reporting, issues now feature two stories of traditional length and several shorter stories with a focus on illustrations and photos for storytelling effect. A “marquee” package will also continue to be published in each issue. 
The redesign also highlights two new paper stocks, meant to allow the magazine’s photography to appear richer giving the magazine a more substantial feel to its pages, and two new fonts, Earle and Marden, named after National Geographicexplorer-in-residence Sylvia Earle and Luis Marden, a pioneer in the field of color photography.

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Friday, April 13, 2018

Ken Whyte buys Porcupine's Quill to add to his new non-fiction book publishing imprint

Ken Whyte, the former publisher of Maclean's and the National Post is launching his own book publishing firm The Sutherland House and has purchased the publishing assets of the Erin,Ontario-based The Porcupine's Quill. 

According to a story in the Toronto Star, the deal for The Porcupine's Quill is to close at the end of May and it will remain as an imprint of The Sutherland House, which  Whyte intends to focus on non-fiction (biography, memoir and history). 

The founders of The Porcupine's Quill, Tim and Elke Inkster, retain its main street premises and its printing equipment as well as the journal The Devil's Artisan.

Whyte said he didn’t get into digital media because “I want to make things and to me it’s a lot more appealing to make a tangible product, a physical product like a book or a magazine than it is to make a virtual one. I also have more confidence in the future of books than I do in the future of traditional magazine and newspaper models.”

Whyte's interest in non-fiction and biography is demonstrated by The Uncrowned King: The Sensational Rise of William Randolph Hearst, which was published in Canada in 2008 and the following year in the U.S. It was a finalist for the 2009 National Business Book Award, the British Columbia National Award for Canadian Non-Fiction, the Charles Taylor Prize, and the Los Angeles Times Book Award for biography. It was also a Washington Post book of the year. His second book, a biography of Herbert Hoover, was published last year by Random House/Knopf.

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Monday, April 09, 2018

Lisa Whittington-Hill named national volunteer of the year by Magazines Canada

Lisa Whittington-Hill
Magazines Canada has announced that Lisa Whittington-Hill, the publisher of This Magazine, has been named Volunteer of the Year for 2017It is awarded annually to an individual whose outstanding volunteer contributions have had a national impact on the Canadian magazine industry.
“I can’t think of anyone more deserving of this recognition,” said Matthew Holmes, CEO of Magazines Canada. “In addition to her day- (and night-) job at This Magazine, Lisa for years has contributed her time as an advisor and mentor to others. She does a lot of work behind the scenes to mobilize our community and respond to industry needs and challenges. She is a constant champion of our small-but-mighty Canadian magazines.”
This and several other volunteer honours from across the country and the industry will be presented at the Magazines Canada reception on Wednesday, April 25: 
  • Joanne Rajotte, MagsBC volunteer of the year
  • Allan Lacey, Alberta Magazine Publishers Association volunterr of the year
  • Craig Sweetman, Magazines Ontario volunteer of the year
  • Michel Nivischiuk, Magazines du Quebec volunteer of the year
The presentation will be made at MagNet: Canada’s Magazine Conference at the Courtyard Toronto Downtown at 475 Yonge St. in Toronto.

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