My, what a long way you've come

Travel buffs and fans of the peripatetic Ian Wright have had an opportunity in the last few days to hear him talk about his travels in a series of lectures across the country, culminating in a big splash at Convocation Hall at U of T on Friday 18th. The lecture tour is being presented by Outpost magazine, a little title that has steadily grown over the past 8 - 9 years by understanding the imperatives of its audience. The emphasis on marketing and cross promotion, on branding, is the direct result of excellent editorial but also the high-energy style of Publisher Matt Robinson. His legendary hustle has so impressed Ian Wright (a regular columnist for the magazine as well as a worldwide TV personality) that he retained Robinson as his North American agent. Hence this extended tour: good for Wright, good for his fans and above all good for the magazine.