The longer view

The recently published Top 50 list by revenue for 2004, compiled by Masthead magazine from various sources, indicates that the industry is doing well, with 4% overall growth. There are some standout performances such as Canadian Geographic, up 22% in revenue over last year, Inside Entertainment (19%), Today's Parent (18%), Outdoor Canada (16%) and Canadian House and Home (12%).

We looked at the same results over the longer haul, from 2001 and 2004 to see if there were any trends.

• Canadian House & Home is up $8 million or 67.5% over four years. Wow.
• While Flare did better in 2004, over the four years, Fashion grew proportionately more.
• Look at Canadian Business; compare this paid book with two controlled books, ROB and National Post Business.
• Chatelaine and Canadian Living both grew revenue by 15% over four years; but they did even better when you factor in their French language counterparts.
• NOW magazine is down 15%; eye is only down 3.8%.
  

	$ million
	2001	2004	Var.	%
Canadian House & Home	12.0	20.1	+8.1	+67.5
Today’s Parent	7.2	12.0	+4.8	+66.7
Style at Home	8.5	11.7	+3.2	+37.6
Fashion	8.7	11.7	+3.0	+34.5
Elle Canada	6.2	8.2	+2.0	+32.5
Canadian Business	8.8	11.5	+2.7	+30.8
Flare	13.9	18.0	+4.1	+29.5
Canadian Geographic	8.5	10.4	+1.9	+22.4
Chatelaine + Châtelaine	50.7	61.1	+10.4	+20.5
Canadian Living + Coup de Pouce	46.1	55.1	+9.0	+19.5
Chatelaine	40.3	46.4	+6.1	+15.1
Canadian Living	35.4	40.9	+5.5	+15
Reader’s Digest + Selection	45.5	49.3	+3.8	+8.4
Toronto Life	7.9	8.4	+0.5	+6.3
Time Canada	27.7	27.9	+0.2	+5.5
Reader’s Digest	37.7	39.6	+1.9	+5.0
Elle Quebec	8.5	8.8	+0.3	+3.52
Homemaker’s	9.6	9.7	+.1	+1.0
L’actualité	12.1	12	+0.1	+0.8
enRoute	7.8	7.6	-0.2	-2.6
National Post Business	6.7	6.5	-0.2	-3.0
eye magazine	5.3	5.1	-0.2	-3.8
ROB magazine	7.7	7.3	-0.4	-5.2
Maclean’s + L’actualité	52.2	47.4	-4.8	-9.2
Maclean’s	40.1	35.4	-4.7	-11.7
Now magazine	13.5	11.4	-2.1	-15.5
TV Guide	28.9	21.7	-7.2	-33.2