U.S. Biz mags to make statement on placement

An article in Folio: reports that the American Society of Business Publishing Editors (ASBPE) is drafting a new guideline on product placement in editorial. We shouldn't hold out much hope for a ringing declaration, since past ASBPE efforts at guidelines have been notably mealy-mouthed. But it is an indication about how seriously the softening of the church and state line has become that they are doing it at all. Canadian associations: please copy.