Great minds think alike....hmmm

When it was announced by Martha Stewart Omnimedia that it was going to launch a new magazine called Blueprint for young people (principally women) starting out in their first homes, there was head-scratching at Time Inc., which was also considering a proposal for a magazine for...well, you guessed it, a magazine called...Blueprint. Seems that former staffers at Real Simple (part of the Time Inc. stable) had made the pitch at MSO and current Real Simple staff at Time Inc. had done the same. Both said it was mere coincidence that the demographic and the name were identical.

The kicker is that Time Inc. has passed on the idea and MarthaStewart (despite her mention of it on Larry King Live last week) is still considering it. So after all this, the idea may not see the light of day. Read the story here, as published by Women's Wear Daily.