Thursday, February 16, 2006

If they had to choose...

Consumers in Britain were asked what medium they'd least like to do without and said: Regional Press 20%, National press 14%, Magazines 8%, Internet 4%. I have no idea what this means. It's part of a presentation and report by the World Association of Newspapers, so perhaps it should be taken with a grain of salt. The full text of the presentation is available for reading, printing or downloading. The report also explores the sustained importance of reading.

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