Quote, unquote

"It's easy to give the magazine away or to give an ad away. But it's not business. You have to bite the bullet and accept that maybe somebody won't buy your magazine for what it's worth. The second and more insidious consideration is the erosion of journalistic value. The content, the work, the ink between the ads is meaningful. When we don’t project that as meaningful, when we're not passionate about it, when we don’t attribute to our journalism a sense of sacredness, we cannot blame the readers for holding us disposable."

-- Bob Guccionne Jr., publisher of Discover magazine, son of the founder of Penthouse. This is part of his answer to one of five questions put to him in an interview published by Advertising Age.