Quote, unquote

Maclean's Publisher and Editor Ken Whyte gave credit to his predecessors when he circulated a message last week along with the press release about the most recent results from the Print Measurement Bureau:

Just wanted you all to see the press release we sent out this afternoon on our latest readership numbers. It's very good news for us. We are back in front of Time magazine. We have about 40% more readers per issue than the Globe and Post combined. We're increasing in the right demographics as well. This is a credit to the good work of Paul Jones and Tony Wilson-Smith, and to all we've endeavored to build in the past year.

We're also on a nice run with our newsstand business. We finished the first quarter of 2006 ahead of Time magazine in HDS market share (27% to 24%. They beat us 33% to 18% in 2004 and 33% to 21% last year. HDS only represents about 20% of our total newsstand draw so we have to be careful about reading too much into these numbers but they are nonetheless a reasonably good indicator of newsstand health.

Congratulations, and thanks for all your wonderful work. kw