U of T mag goes forest-friendly

U of T Magazine has become the 7th glossy Canadian title to switch to ancient forest-friendly paper (100% post-consumer recycled stock), effective with its summer 2006 issue. The others are explore (with the distinction of being the first to make the switch), Outpost, Yes, Know, Outdoor Canada, and Canadian Home Workshop. (Another 9 publications have switched to uncoated AFF stock.)

U of T Magazine collaborated with Markets Initiative, a Canadian environmental group working to help book, magazine and newspaper publishers print on papers that don’t destroy ancient forests, such as the Canadian Boreal and the temperate rainforests.

“Most publishers still inadvertently use papers from endangered forests. U of T joins a growing number of publishers safeguarding the forests that form part of our cultural heritage.” says Neva Murtha, magazine campaigner with Markets Initiative. “They can be proud of that.”

With an annual circulation of 1.1 million, U of T Magazine will save 2,215 trees a year, enough energy to heat 15 homes for a year and reduce greenhouse gas emissions in Canada by about 200 tonnes annually – the equivalent of taking 40 cars off the road for a year.