Wednesday, May 31, 2006

Walrus subs up, singles flat

Latest circulation results for The Walrus indicates that it continues to grow, having increased average qualified circulation by about 8.8% since this time last year.

The average qualified paid circulation published by CCAB/BPA for the 6 months ended March 2006 is 46,581. Last year, it was 42,828. (The qualified paid circulation includes about 3,300 copies that are distributed in Air Canada's Maple Leaf lounges for business and first class fliers.)

Total subs are now 35,303, of which 24,994 are to individuals [UPDATE] and 7,709 gift subs.

Total single copy sales, which have stayed essentially flat, averaged 10,459; this includes about 561 sales in a typical issue in the United States.

1 Comments:

Anonymous Anonymous said...

29,994 self subscribed + 7,709 gift subscribers - both are considered individuals.

4:36 pm  

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