With TQ, is Globe heavying up on contract publishing?

The church and state boundaries get fuzzier by the day. The most recent example was TQ magazine, published by the Globe and Mail and distributed last Wednesday. In fact, it is a handsome and interesting magazine (TQ stands for Technology Quarterly), with a lot of well-written and presented articles about technology (must make Backbone wonder, given that it is distributed by the Globe). But there are a couple of interesting aspects.

• Its masthead says it is published by the Globe and Mail, but not by the editorial division that publishes its successful Report on Business magazine; it is produced by the Marketing Solutions Group, and is therefore part of what is effectively the Globe's custom publishing side, headed up by Teena Poirier. But it is edited by staff editor and columnist Simon Beck.
• There seemed to be category exclusivity. Telus dominates the ad support, with 4 ad pages and a 16-page advertorial supplement (in which there was 1 Nortel and 1 Avaya ad); other advertisers are Cisco Systems (6 pages), Microsoft (4), a 3-page advertorial from IDC and1 each from Air Canada and Xerox.
• On the TQ website, TQ promotes its advertisers as "publishing partners"