Post to carry new, luxury magazine

Media in Canada today reports that a new, luxury, controlled circulation magazine called Avant will start distribution this fall. It will be aimed at high personal net worth (greater than $100k in annual personal incomes) subscribers of the National Post. (Does the National Post have 150,000 high net worth subscribers? Ed.) Avant, which will explore trends in business, politics, arts and culture, travel and fashion, is published by Mississauga-based Exclusive Style Times Company, a two-year-old company that started out publishing the now-defunct EST magazine, using a similar business model. A full-page ad will be $17,960.