This week, brought to you by Deadwood

For those who were not very happy with the single-sponsor issue of the New Yorker a couple of years ago, there will be continued unhappiness with news that the June 16 issue of Felix Dennis's newsweekly The Week will be all "Deadwood", all the time. The British magazine (sold in Canada) will have 12 pages of advertising (it's always an edit-heavy, newsstand-driven book) from the producers of the HBO series.

The ads consist entirely of black and white portraits of the program's stars shot by famed photographer Albert Watson. The exclusive nature of the buy, are an effort to break through ad clutter and get noticed, Carolyn Kremins, publisher of The Week, told MediaDailyNews. "Every advertiser is trying to be heard, and there's so much clutter that it's so difficult to break through. So it's a great opportunity for an advertiser to own the audience for a week."