Stating it plainly

Not so Rolf Priesnitz, of Natural Life magazine, who used his Publisher's Letter in the current issue to restate what he thinks is obvious.
I have learned, through 30 years of publishing this magazine, that thinking readers are skeptical of both editorial and advertising that seem to support each other. On the other hand, when readers trust that our articles are unbiased and not trying to sell them anything, they trust everything in the magazine, including the advertising.
1 Comments:
Good for them. On a related note, Consumer Reports just launched their no advertising-allowed shopping title, "ShopSmart". I look forward to your review!
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