New inflight magazine to launch in the Yukon

A new inflight magazine, with a circulation of approximately 20,000, is to be launched in Yukon in February. The quarterly is being produced for Air North by Harper Street Publishing and is called Yukon Magazine, North of Ordinary. It will be distributed on flights between Whitehorse, Vancouver, Edmonton, Calgary, Dawson City, Fairbanks and Inuvik as well as hotel rooms. The February 1 launch date was set because that is the anniversary of the airline. The editor is Lily Gontard.

Harper Street Publishing, based in Dawson City and Whitehorse, has been in business since 1994 and founder Greg Karais started off publishing Guide to the Goldfields. Harper Street produces the annual AlaskaYukon Magazine aimed at the region's visitors.
Major competitors in the tourism-related field north of 60 include Up Here, based in Whitehorse and Where Alaska & The Yukon, published by St. Joseph Media.