Blink, whatever that means

We came across the premier issue of a new magazine called Blink, a quarterly out of Toronto that says it is chronicling the new Asian Canadian experience ("bicultural motion").

The cover of the magazine plays to a sterotype of pouty, muscular young Asian males, draped over fast cars and glancing at an incongruously dressed young Asian woman (particularly in November). So, pretty standard stuff for this kind of lifestyle magazine. Its motto is LIVE. THINK. STYLE. PLAY. However, it's still not clear why this magazine is called Blink.

Curious thing is that, even after its launch which was November 20, the magazine's website is still "under construction". It does have a site on My Space (myspace.com/blinktoronto). But otherwise, there is very little information about the magazine or its publishers. (Some Googling, however, shows that there are half a dozen Blink magazines around the world, including one in Beirut, Lebanon, another one about people who blink too much and a new men's magazine in South Africa.)