Tuesday, December 12, 2006

Rodale integrates print and online sales

Rodale Magazines, the publishers of Prevention, Men's Health, Best Life and Runner's World, have combined their print and online forces for advertising sales and given its top editors an increase in responsibility for developing brand extensions in a variety of media, according to a story in MediaDaily News. It's a sign not only of the increasing integration of print and online but also of online as a revenue source for magazine publishers.

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