New, free, media directory being launched by MediaPost

A free all-media directory MediaPost Rates & Data is being rolled out in the U.S. with more than 37,000 listings of major electronic and print media providers, with detailed information on contacts, addresses, rate cards, coverage reps, networks and many of the basic building blocks of a media buy. The free directory is being published by MediaPost, the publisher of MediaDaily News.

(If there is a shiver running down the spines of Standard Rates and Data Service (SRDS) and Canadian Advertising Rates and Data (CARD), it's understandable. Though they provide free listings to media companies, they rely on hefty subscription fees to pay for their directories.)

The company says in addition to the usual print media data, it will be providing raw data on 11,000 radio stations, 12,000 newspapers and 9,000 TV properties, and a variety of search and management tools "designed to simplify workflow for media planners and buyers". There is no indication that it will carry Canadian data. Media companies will be able to directly list, update and manage data on their properties.