Blogging on a shoestring

Claire Pfeiffer shepherds small magazines over at Magazines Canada. She writes a regular newsletter called The Shoestring as part of her duties and recently started a companion blog about small magazines which quite a lot of fun and may give this blog a run for its money. It's latest iteration has an item about the latest direct mail package from The Walrus that makes much of its plethora of National Magazine Awards. Clearly editor Ken Alexander and circulation guru Greg Keilty feel that this industry approbation (sometimes dismissed by cynics as insider backscratching) is a unique selling proposition for subs.