Canadian Wildlife Federation to launch climate change magazine called Checkerspot

[This post has been updated]
The Canadian Wildlife Federation is taking the opportunity provided by the Green Living show in Toronto this weekend to launch a new magazine on climate change called Checkerspot. The name comes from the Edith's checkerspot (shown), a small orange, black and white butterfly whose changing life history has made it a symbol of the impacts of climate change. The magazine's official launch is tomorrow (Friday 27) at 11 a.m.

The editor of the new title is Jodi DiMenna. Few details, other than that the first issue is May and is free and that the next issue will be November. Colin Maxwell, the CWF's executive vice-president says:

We are launching Checkerspot — named after a butterfly whose southern North American ranges are shifting as its habitat warms and dries — because we believe the answer to this newest and greatest threat to wildlife lies in your hands. We think Canadians are ready to move forward, to take action toward mitigating and adapting to climate change, and we hope that this publication will help drive discussion about how we can learn to live responsibly in a climate-changing world.

From Media in Canada more details of the Checkerspot launch:

"...the 40-page inaugural edition consists of 100,000 copies. Distribution will be driven by getting users to sign up via CheckerspotMagazine.ca, showcasing the pub at trade shows (starting with the Green Living Show) and inserts in select copies of the Globe and Mail and the National Post. The magazine will be published in the spring and fall.

"Checkerspot's premiere issue is fully funded by the CWF, but XD of programs and communications Sandy Baumgartner tells MiC the organization is exploring sponsorship opps. She says the CWF is open to 'unqiue climate-friendly marketing and advertising opportunities.' "