Designing the daily Dose
The Torontoist blog carries an interesting retrospective on the art of the 270 covers of the late daily magazine Dose. As you'll recall, CanWest MediaWorks killed the project after one year of publication.
Former editor-in-chief Pema Hegan submitted to a q & a with Marc Lostracco about the creative process behind Dose's designs. Seen all together, the covers are much more impressive than they seemed to be at the time.Hegan said that the process for picking a cover was deceptively simple:
We would come up with a few ideas in the morning news meeting and at noon, the editors and art department would huddle up to answer three questions:Sometimes the meetings were a fun fifteen minutes and sometimes they were a difficult hour. After the meeting, the designers, editors, photographers and illustrators had seven hours to execute the idea and create the cover. I was constantly amazed by what a great job they did in such a short time.1. What are people talking about or could they be talking about today?
2. What one simple idea do we want to communicate about this subject?
3. How can we visually express this idea in the most simple, powerful way?
posted by D. B. Scott at
9:57 pm
2 Comments:
It feels that Dose had influence over the new layout structure of globe and mail, have a look.
I'm an illustrator who used to do work for Dose. The paper definitely had its faults, but they were willing to give a chance to young, untried illustrators (see post above, re: Sheridan students). How refreshing and rare... although the content was lacking, I think our community was indeed sad to see it go.
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