Oh Baby! mag lands distribution expansion with Pharma Plus

The controlled quarterly parenting magalogue Oh Baby!, published by Hestia International, of Toronto, is increasing its circulation through a deal with Rexall Pharma Plus stores, according to a story in Media in Canada.

Distribution will now be 175,000 copies: in addition to 100,000 copies distributed through Sears Canada, 50,000 will be available through Rexall Pharma Plus and another 25,000 through other locations such as Ontario Early Years Centres, Movies for Mommies, Once Upon a Child stores, doctors' offices, and baby/parenting trade shows. In addition, the magazine has over 1,000 paid subscribers.

Nick Eliades, publisher of Oh Baby! Magazine and president/CEO of Hestia, says that the magazine's website gets about 1,500-2,000 unique visitors a day and about 10,000 subscribes receive an e-newsletter, the names for which were gathered by various sponsored contests.

Hestia is, um, quite diversified. In addition to Oh Baby!, Hestia runs a four-day Hispanic festival in Chicago called Fiesta del Sol, publishes Race Week Pocket Guide, a listings book for the Champ car races in Toronto, and runs video advertising screens on the subway in Athens, Greece.