Electronics trade book switches to consumer mode

A magazine previously aimed at dealers and the electronics and technology trade is morphing itself into a monthly consumer supplement to the Sunday Toronto Star, according to a story carried in mastheadonline (sub req'd). CE Biz is moving from 10,000 national trade circulation to 300,000 consumer and in the process changing the focus of its editorial to serve consumers mostly in the Golden Horseshoe. (Shown is its April cover).

“It was time,” says publisher Phil Metford. “My major advertisers were all telling me they wanted to have touch points with the consumers, not the dealers.”