Wallpaper* goes monthly

Wallpaper*, the international magazine launched in 1996 by Canadian expat Tyler Brulé , bought by Time Inc. and now published by giant conglomerate IPC, is increasing its frequency to 12 issues a year.

According to a story in Media Guardian , the magazine has been riding the crest of an advertising boom (up 42% from January to September, compared with the same period a year ago) and now has a circulation of 112,871, including 25,000 paid subs. It sells for £4 a copy and £57 a year.

The magazine, which since its inception was 10 times a year, earlier split its December/January issue, to come out 11 times. Now, it is splitting its June/July issue to come out monthly.

"Wallpaper is truly going from strength to strength, both editorially and commercially," the publishing director, Andrew Black, said.