Magazine pitches "pay-what-you-want" subscriptions
Radiohead got a lot of press (and sold a lot of copies of its album "Rainbows") for its "pay what you want" campaign.Well, it wasn't long before some savvy magazine publisher would see an opportunity. Independent pop culture magazine Paste is giving readers the option of paying whatever they like for a subscription, according to an item on the entrepreneurial website springwise.
For two weeks, anyone signing up for a new subscription or a renewal can name their own price for a year's worth of Paste (11 issues plus 11 CDs), with a minimum price of US$1.[UPDATE: Note that this offer is available only in the U.S.]
"We were curious to know what our customers thought we were worth. And what better way to find out, than to let them tell us?" explains Paste President/Publisher Tim Regan-Porter.
"While it's certainly a bit unconventional, we also see it as a chance to get our product in the hands of people who could become lifelong fans. It's been our experience that once people become familiar with Paste, they turn into loyal readers."
Labels: promotions
posted by D. B. Scott at
5:43 pm
4 Comments:
Cool blog guys. I just randomly found it. Great stuff
best,
Mike Dojc
blog: http://dojc.newsvine.com
website: http://www.mikedojc.com
Unfortunately, it's U.S. only.
I was aware of that, and should have made that clear in the post (which I have now updated). But the item was about the concept rather than pitching the subscriptions.
The Radiohead album is "In Rainbows". The album was available at a minimum cost of $0, which differs slightly from Paste's offer.
I like the idea of the pay-what-you-think-its-worth subscriptions.
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