Tuesday, November 27, 2007

Seasonal guide to magazine gift guides

A staple of the magazine trade is the Christmas gift guide (though, in most magazines, it is now called the "holiday" gift guide) which is intended to whet consumer appetites about the latest swag available in the stores. The National Post has done us a favour by summarizing some of Canada's best magazine gift guides. Here is what it found:

Priciest gifts on offer:
  • Flare magazine: a grey lambskin purse with gold hardware, from Louis Vuitton, at $14,230
  • Loulou: Van Cleef & Arpels women's watch, $10,560.
  • Wish magazine: a Nylon duffle bag by Prada, $1,835
  • Canadian Living magazine: Silver bicycle from Holt Renfrew, $2,250
Cheapest gifts:
  • Canadian Living: iridescent painted paperweights crafted by Vietnamese artisans, $7 each
  • Wish: CoverGirl Wetslick Fruitspritzers lip gloss, $7.
  • Loulou: (affordable find) Log-on stacking blocks shaped like squirrels and logs, $18
  • Flare: Melamine cups for kids, with bright patterns and friendly monsters, $10 a cup

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