Vogue competes with its own in-house ad agency

Vogue magazine not only dominates fashion, now it is seriously vying to dominate fashion advertising with the success of its three-year-old in-house advertising agency, according to a story in Women's Wear Daily. Vogue Studio has already worked with 29 brands, including Valentino, Montblanc, Cartier and Lancôme, and is the agency of record for Via Spiga and Adrienne Vittadini.

The in-house agency is under publishing director Tom Florio. Deborah Cavanagh, associate publisher of creative services, said the approximately three-year-old agency competes with many big-name agencies for business and doesn't offer discounts. Its connections to photographers such as Patrick Demarchelier and Arthur Elgort, who has had a relationship with Condé Nast for more than three decades, also help attract clients. "We can spot emerging trends in fashion and culture; clients come to us for that," Cavanagh added.